Cartier Beijing Palace Exhibition Mini-Program, 2019
- eggie
- 2020年4月2日
- 讀畢需時 1 分鐘
已更新：2020年4月6日
A mini-program with tour guide, interaction, social sharing for Cartier Beyond Boundaries Exhibition at BJ palace.
The Ask
Cartier wanted to create a mini-program (the app on wechat) to help promoting the exhibition at Beijing Palace. This mini-program must include tour guide for the exhibit as well as interactive and shareable content. How could we combine those to one mobile site?
Tha Answer
User Experience is the Key.
We decided to work with UX/UI team to build this mini-program together. UX/UI team took charge of the flow, the content structure and of course, the UI interface. While they were working on it, the creative team focused on the interactive game creation and the visual design. By doing that, we made the exhibit alive through 3 little games and well connected to the exhibition tour guide itself.
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