CNY Gifting Card Mini-Program, Hennessy, 2018

An innovative gifting way for CNY celebration on WeChat Mini-Program platform.

The Ask:

CNY is one of the sales season for Hennessy. How could we bring customers from offline purchasing to online, with special CNY blessing?

The Answer:

Digital Gifting Cards with the New Concept of CNY Zodiac.

We designed a series of gifting cards based on Chinese blessing. Users can customize the card and sent it to friends via wechat, the most popular messaging APP in China. To make it more relevant to CNY, we turned Chinese zodiac of 2018, dog (狗), into a similar pronunciation but with meaning of "enough (夠)", which sounds like "shopping (購) " as well. Customers could shop "enough health", "enough wealth", "enough lucky"...even "enough pretty".