V-Plan Loyalty Program, Visa, 2017

Visa V Plan, a long-term loyalty program focused on outbound shopping that increase every value of purchase for customers.

The Ask

Visa wants to launch the 1st loyalty program by partnering with the 3rd party outbound purchase platform. How could we bring it to life?

The Answer

One-Step Purchase leads to Non-Stop Happiness.

To highlight the benefit to consumers, we choose "One Step To Non-Stop Happiness" as the campaign concept and tagline. Following that, a series of emotional and functional KV have been launched.

• Communication Concept and Journey designing

• Campaign KV and Tagline