Huawei, New HONOR pitch, 2021

Start a new era with a new mobilephone, HONOR by Huawei

The Ask

With reels and short videos blooming, people are no longer satisfied with ordinary mobile shooting. The new Huawei phone series will be equipped with cutting-edge camera functions. How can we impact more users to create videos through our new phones?

The Answer

Impact comes from an ACTION. ACTION! Let's film the world.

After shouting out this slogan, we want to connect the idea with "film" and "impact" more. Hence, we continued developing a series of product videos inspired by different directors.

DEMO video: HONOR inspired by Wong Kar Wai

More videos to highlight product functions and create impacts.