Uber Eats x PX Mart, Grocery Campaign, 2021

TVC and social films to promote Uber Eats Taiwan's collaboration with PX Mart.

The Ask

Uber Eats began promoting its on-demand grocery delivery offering in 2020 with the creative platform ‘Like That! (就這樣點!)”. In 2021, Uber Eats secured an exclusive partnership with PX Mart, the marketing leading supermarket in Taiwan. Consumers can now get any grocery item delivered in under 30 minutes. How can we use this as an advantage and continue to build associations with speed and convenience via the ‘Like That!’ platform in just 15 seconds of the film?

The Answer

We turn Mr. PX, who is the well-known personality and spokesman for PX Mart to our delivery partner.

Both Mr. PX and Uber Eats delivery partners' outfits are well-known to locals. We put the Uber Eats helmet and delivery bag on Mr. PX. Every time he enters the frame creates surprising moments and enhances the humor.

In addition, there are many shops and markets around the corner in Taiwan. Therefore, people do not feel it necessary to order groceries online. They are also struggling with the items which lack variety & value online.

To communicate with consumers that now they can get any grocery items on Uber Eats and delivered in under 30 minutes. We developed three films to highlight some of the Taiwanese most on-demanding delivery moments: watching baseball games, playing mahjong, and having dumpling parties with friends.

In each film, there are two delivery moments. The first one is to explain the scenario and the second one is to elevate the humor. With the performance of Mr. PX, the films have won a lot of attention and likes on social media.

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Playing Mahjong

Watching Baseball Games

Dumplings Party