LEXUS LC Convertible Launch, 2020

TVC Tagline and Brochure for the Launch of LC Convertible in Taiwan Market.

LC Convertible was launched during the Pandemic in Taiwan. People desire to go out and be set free again. The video was filmed based on the insight and so does the adaption of taglines in Chinese.

The original version of TVC has no tagline at the end. To make TW consumers better get the idea of the video, we added the Chinese taglines before the launch message. The tagline was "敞開心，擁抱陽光", which means "Open up your mind, Embrace the sunshine." It matched the insight meanwhile echoed back to the Convertible.