Honda China Re-Branding, 2016

Trans-creation of Slogan and Concept for Honda China*

*Honda China was know as GuangQi Honda in China Mainland.

The Ask

"Your Dream, Our Drive" was the English proposition and tagline of Honda China. Client was looking for a Chinese slogan which can cover both emotional and functional message from brand.

The Answer

It's not about how we translated it, it's the message and benefit a brand can offer.

Instead of separating to 2 sentences, we combined "dream" and "drive" together to well connected "brand" and "consumers". Drive Your Dream Further.