Clinique New Product Launching Video, 2015

Launching and Social Video for Clinique New Sonic System Massage Applicator.

The Ask

Clinique New Massage Applicator equipped new Sonic System technology, it could achieve 9000 times of micro-vibration per minute to lift and sculpt the shape of face. How we make consumer better understand this technology and leave strong impact in their mind?

The Answer

We visualized "Lifting" and "How fast is 9000 times per minute".

In launching video, we used Aerial Yoga to express the benefit of "lifting". As client would like to further explain the technology on digital, we came out with an idea to demonstrate the speed of Sonic System by using a well-known song "Flight of the Bumblebee".

We started from the melody and a fast-moving fingers on piano, then showed the super "Flight of the Bumblebee, 900 notes per minute. Do you think your fingers can be fast as her?" At the end of video, the product show up with subtitle "9000 times of micro-vibration, Sculptwear Lift and Contour by Clinique"

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