HiTalk Launching Campaign, 2017

Propositioning a new oral English learning platform from Slogan, Celebrity Shooting and KV designing.

Copyline Back-Translation: Rehearsal your English by role playing in real scenarios.

So you could just speak it fluent and naturally.

The Ask

HiTalk is a new oral English learning platform which featuring "Role Play" in their courses. Client wanted to highlight this USP on their launching KV by cooperating female actress, Tang Wei. How could we bring all these together?

The Answer

We built a bridge between brand and celebrity, as well as consumers.

We evolved the USP "Role Playing" to another concept, "Rehearsal". To our celebrity, Tang Wei, "rehearsal" is the key to a good play or shooting. As for our consumers, "rehearsal" could be related to "more practicing in English" as well ase brought more practical vibes in their life. In the video, you can see Tang Wei telling her experience of rehearsal in every movie and connecting it to learning English by "rehearsal" at our platform.