Yeti Re-Branding, Skoda, 2016

eggie
2019年5月8日
讀畢需時 1 分鐘

已更新：2020年10月16日

The Brotherhood of Yeti, an emotional branding campaign through a well-known story in China.

The Ask

The SUV market was a very demanding market in China. Skoda Yeti, known as a sub brand of Volkswagen, how could we build its own brand attitude and help it to stand out from this market?

The Answer

Yeti is not just your car, but your brother and partner of life.

Most SUV campaigns in China were telling a dream of travel. We wanted to do something different! Start from our customers, 25-35 yrs old male group, have been told to be strong, tough and appreciate the "brotherhood" during their growup. Hence, we re-united 5 iconic tough guys and brought the most well-known brotherhood story back!