Rapid Spaceback Campaign, Skoda, 2016

New Launching of Skoda Rapid Spaceback by featuring celebrity, Da-Peng.

The Ask

Skoda cooperating Da-Peng, the famous director, MC and comedy actor in China to launch new Rapid Spaceback. How could we amplify the power of celebrity meanwhile highlight the product?

The Answer

The story have never been told of celebrity.

Da-Peng is a comedy actor. The image of him is funny and local, which is not common to be seen in a brand celebrity. Yet we need to bring the opposite side of him. We digged in his story and developed it to a script that how he succeed through struggling with life. Customers were surprised by the different character of Da-Peng therefore earn lots of exposure after the campaign launched.

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Extended Social Videos

Despite emotional and touching approach on KV and TVC, we launched a series of viral videos on social platform by partnering with Da-Peng's studio. These typical Da-Peng style videos also created views and talkability on digital platforms.

The Award

Gold, Agency / Digital Viral Marketing /, ROI Festival, 2016